Passive growth relies on chance and the unpredictable process of word-of-mouth to build your business. This is a slow, uncertain path for growth.
With the help of strategic digital marketing, you take a more active approach, finding your ideal client and speaking directly to them.
Get in touch!By creating a digital funnel that finds your audience and leads them to your optimized website, you create the perfect path for clients to find you - and contact you - easily.
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We work with businesses and organizations like yours to help connect you with your ideal audience
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As the quickest way to increase traffic, paid ad campaigns put you in front of thousands of searchers in the market for your product or services
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Optimize opportunities by creating a full-funnel from ad to purchase
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Keep your ad campaigns relevant and current without taking time away from your business
We're experts at running Google ad campaigns! Contact us for a free consultation to find out if Google Ads are a good way to get more leads for your business.
I can’t say enough good things about Grizzly Media. From the initial proposal, the explanation of the process, to content writing, designing, and producing…. they made it easy. The idea of creating a new website can be overwhelming- and that fear was completely removed. It couldn’t have been more smooth, and we’re so happy with the finished product! We’re getting great feedback.
Amanda Jensen
Volunteer Lethbridge
Brendan with Grizzly Media is amazing to work with. He goes above and beyond. He is professional, kind, has invaluable experience and expertise and will help guide you to help achieve your business goals.
Brendan has been an incredible asset to my business personally and has done an exceptional job at revamping things for my website. His attention to detail is awesome and he truly listens to your goals/vision and executes it in a timely fashion. 10/10 recommend Brendan.
Jori Gardner
Crib Coach
Brendan and the team at Grizzly Media were very helpful and adaptable when discussing our website and hosting needs for our association. They listened, made suggestions and provided a very concise outline and budget considerations that were easy to understand. They provided us a few options from which to choose from and assisted in a timely way with a few minor glitches. Also, importantly, they completed the overall project ahead of the original completion date which was a pleasant surprise. Brendan and his team have been incredible to work with. We felt we’ve had true partners working with us. Well done and thank you!
Robin Gemer
Denturist Association of Alberta
Brendan and his team were incredible to work with; very responsive and flexible throughout a lengthy process. He understood all of our frustrations with the website we had, and actively mitigated those pain points during the build of the new website.
The collaboration with us at every stage was reassuring, and making seemingly small adjustments made the whole procedure very smooth.
The finished product is visually impactful, and showcases our programs & services, and our message, in a way that aligns with our organizational identity.
We couldn’t be happier with our new website, and with the whole team at Grizzly Media!
Lorien Johansen
YWCA Lethbridge
Literally cannot say enough good things about Brendan! He made a previously stressful process easy & exciting, and produced a product that was even better than what we had envisioned. Our website has only been live for one weekend, and is already producing way more sales along with amazing feedback from its users. We are SO proud of our website and can’t wait to see how it helps us in the long run. Grizzly Media’s customer service and quality is outstanding. Thank you, Brendan!
Chelsa Larson
BLOOMDIGGITY
Brendan and his team are fantastic. I started by having them help me with google advertising for my business, and now they just finished designing a brand new website for me. Everything was explained in a way I could understand and they were constantly keeping me informed of the progress in weekly meetings. I will continue to use Grizzly Media for all of my online marketing needs and recommend you use them too.
Brock Virtue
Top House Roofing
Brendan did an amazing job creating a brand new website for our company – I am no longer unhappy or embarrassed of our site, I am happy to send potential customers there now. It was a great move for our business, I would highly recommend working with Grizzly Media.
Rudy Reger
Energy Smart Canada
My organization was in need of a major upgrade/redesign to our website and was due for a rebrand of our logo at the same time. I contacted Brendan at Grizzly Media as he was highly recommended by others who have worked with him in the past. Brendan and his team were easy to work with, flexible, efficient and was able to deliver an amazing new website and a modern updated logo. I would highly recommend Brendan and Grizzly Media.
Trevor Brown
5th on 5th Youth Services
Brendan and his team went over and above to listen to what we needed in a new website, and to understand the best way to accomplish the goals that we had. The site was well done, and the timelines were honored. He is always there for us if we need to follow up on anything, and always quick to respond.
Marsha Graveland
Bridges of Hope / Healthy Child Africa
Let’s help you grow your success
Find out how you can connect with the people who are searching for you today.
Get in touch!For a Lethbridge business looking to run a Google Ads campaign, we typically recommend having a budget of at least $600/mo. This recommendation varies from business to business but it is a good starting point that can often get you at least 100 to 150 clicks. We also analyze performance of your ad campaign month to month and make budget recommendations as we go.
Poorly laid out Google ads can definitely be skipped right over. We ensure that when we set up your ads, we make them compelling and use the same words that your target customer is searching for so they more close match what your customer is looking for – making them less likely to skip over them. This helps click-through-rates to be higher which also reduces the cost per click – since Google wants to incentivize advertisers that create relevant ads.
We spend the first segment of the Google ad account setup on conversion tracking setup. Some examples of conversions are a phone call, a contact form submission, a successfully booked appointment, or a purchase through your website. In your monthly reports, we tell you exactly how many conversions resulted from your campaign, and the average amount you needed to spend to create each conversion.
Our timeline for setting up a fresh Google Ad account is usually around 2 weeks for the setup process.
The best part about Google Ads is that you can see results the day your campaign goes live. We spend the following months optimizing your campaign to get as many conversions as possible, but searchers will be able to see your ads right away as soon as they are approved and the campaign is live.
Having an existing website speeds up the process, since you need a website to point Google Ads toward. But if you don’t already have a website, then we can build one for you as part of the process. In some cases, a business can have a simple landing page and use that in their Google Ad campaign, while others benefit from a more traditional multi-page website.
We don’t do long-term contracts for our ongoing marketing services, since we don’t want to lock you in if your campaign doesn’t meet your expectations. We simply ask for 30 days notice before discontinuing a campaign. We also always communicate to our clients that it can take a few months of optimizing to get a campaign running smoothly, so to plan to give it at least 3 months.
We send out monthly reports, which usually arrive in your inbox within the first 5 business days of the month. The main metric we use most of the time to emphasize in these reports is the account CPA (cost per acquisition) or cost/conversion. This helps us to see at a glance if your conversions are costing more or less on average month to month.
These reports will also show you a breakdown of the key ad groups or campaigns that we ran ads for in the month and the cost per conversion for each.
We’ll also talk about any specific campaigns that we’re working to improve or other key target areas that we’re focusing on and ways that we’re working to optimize your campaigns.
We currently focus just on search engines (primarily Google and Bing). Not all businesses benefit from Search Engine Marketing (SEM) in which case we will let you know that your business may not be the best fit for the type of marketing that we specialize in.
For our Google ad lead generation services, we work with businesses who have customers that actively search for their services. So if your customers would find you via a Google search, then you’re probably a good fit. If on the other hand, your business relies more on presenting a solution for a problem that your customer isn’t searching for help with, then Google Ads may not work for your business.
