Solarwind is a new solar energy installer in Lethbridge. To start this project off, we went for a new TLD (top level domain) and bought the domain name of solarwind.energy. This is different than a typical .com or .ca and these new TLDs are not seen in the wild very often yet, but it was a perfect fit and we thought we should go with a forward thinking domain name.
The project kicked off with several weeks of discovery meetings. Here we discussed the current solar industry, upcoming government incentives, competition, business goals, and anything else that needed to be planned out to make this project a success.
The resulting project is one that effectively targets the two primary audiences (Residential and Agricultural buyers) and provides some informative and educational graphics to help educate. Since solar is not widely used in Southern Alberta, this part was crucial. We set up a clear Call To Action on every page that encourages visitors to get in touch for a free visit.
This website is now set up to be a lead generating machine in a rapidly changing industry.