This project was built as a redesign of an existing e-commerce site. There were a few significant issues that resulted in a need for a redesign including:
- Old website had an outdated look, and was too busy in places and confusing for the visitor to use.
- The site used a problematic WordPress theme that was no longer supported, which caused compatibility problems with new versions of WordPress.
- Products would often be oversold, resulting in a headache to manage and the issue of having to contact paying customers with and let them know that the product they bought wasn’t actually available.
This version of the site has addressed the above issues, while making usability improvements and simplifying and unifying the design. Jaclyn was incredibly easy to work with and we’re very happy with how this website redesign turned out!