We were approached by 2 accountants who were sick of boring PD. It’s something that every accountant has to do every year, so why not make it fun?
We helped them showcase all the benefits of diving in and doing PD at sea on a cruise.
This site primarily needed a single page to communicate the value of what they’re encouraging accountants to sign up for, with a few additional pages like a contact page and registration page.
Another crucial piece of this puzzle was including 2 CTAs (Calls to Action). Some people will explore this page and be ready to pay for their cruise (or downpayment) right away, but for the majority, they’ll just want to get a bit more information by downloading a brochure and adding themselves to the email list.
We had a lot of fun writing this site and building it out for some great clients and can’t wait to see where they go with it!