Having a website where people can learn more about your business after you hand them your business card is great. But what if your website was actively working in your favour to drive in new leads?
We can’t assume that all your visitors will have the same goals and purposes when they land on your website. The visitors to your website can be at 3 very stages (of the buyer’s journey) when they arrive:
- Awareness Stage – the visitor is researching a current problem.
- Consideration Stage – the visitor is looking around to see what kinds of options are out there to solve this problem.
- Decision Stage – the visitor knows they need to fix this problem and is deciding on the right solution.
Why This Matters
When you’re having a new website designed, it can be overwhelming for you to try and write all your content yourself, no matter how well you know your business. This is why we spend time getting to know your business and why you do what you do. We get to know who your customers are, their needs and how you solve their problems.
It’s important that you end up with a well designed website, which not only looks amazing, but has amazing content that speaks to your existing and potential customers. Whether they don’t even know they have a problem yet, or if they need help today, we will help you communicate on their level.
The Last Step
We like to take advantage of one last tool to help you turn your website visitors into customers. A high converting landing page that offers your customers something valuable (a coupon, a DIY guide, etc) is this tool! By driving traffic to a specially designed page like this, we are able to help out your customers with some high value content right away, and let them know exactly how they can get more of the same.
Feel free to contact me, Brendan, directly at firstname.lastname@example.org or give me a call at (403) 894-6474 if you have any questions or if you’d like to get started working together to better serve your customers!