Once it was enough to put a few web pages online, hang up your “open for business” sign and expect customers to come rolling in.
Well, that’s not exactly correct—online business has never been as simple as repeating “If you build it, they will come.”
But there’s no denying that things were easier in the “old days.” In 2006, for example, there were about 85 million websites online around the world. Today there are 10 times that many.
Things are more crowded. Competition is fiercer. And it’s getting harder and harder to be noticed online.
Which means if you’re like many business owners or marketers, you’ve probably discovered that the “set it and forget it” approach stopped working a long time ago.
Online marketing has changed. Completely.
And if you’re not trying to make your website work to get you new customers, your competition may already be running rings around you.
Fortunately, you don’t have to learn everything there is to know about websites to succeed online. (That’s what we’re here for.)
The truth is that finding customers and clients online is, at its core, about doing three simple things. And when you look closely, you’ll see most of them are a lot like the offline marketing processes you’re probably already familiar with.
Understand these key concepts and you’ll be well on your way to online success.